There are various answers to what makes Canadian Tire unique. Canadian Tire has been around for 100 years and they’ve earned a great reputation from the beginning till now with a strong brand identity. To know what makes them unique, keep reading.
The commitment to making data-driven decisions and the readiness to make diverse product offerings, according to the marketer, has been crucial to its success and, eventually, its ascent to the top of Leger’s list this year.
It leads the industry in 17 of its top 20 unique selling points categories, and it is progressively concentrating its resources on subcategories like exercise and the backyard which are predicted to develop more quickly than the overall market.
Along with emphasizing statistics, the company has worked hard to dispel the myth that it is primarily a place where males go to purchase items like, well, tires.
High-end brand differentiators that are more appealing to women, such as Dyson, Nespresso, and Vitamix, are now carried at its stores.
What is the Speciality of Canadian Tire?
Among its Canadian operations include those of Canadian Tire (which consists of Canadian Tire Petroleum gas stations and financial services subsidiary Canadian Tire Bank), Mark’s, FGL Sports, Extensive Automotive Services.
2018 saw Canadian Tire purchase the clothing and textile business of Helly Hansen from the Ontario Teachers’ Pension Plan.
With a competitive edge, one reason for the company’s strong brand affinity is Canadian Tire’s emphasis on charitable contributions.
According to the SVP, one of the main causes of Canadians’ great affinity for the brand is the program. In 2005, the business introduced its Jumpstart Charity.
Prior to about two years ago, the Jumpstart program solely provided funding for playgrounds for children with disabilities; however, it has now expanded to include accessibility prizes.
The retailer’s partnership with the Olympics the previous year served to emphasize the idea of inclusivity, and its “First Skate” advertising was a great success, touching people’s hearts all throughout the country with exceptional customer service.
The “good old-fashioned advertising,” in O’Brien’s words, showed a parent building a wheelchair-accessible sled so his child could play ice hockey.
She claims that given the company’s almost 100-year history, Canadian Tire had the right to remind consumers of “real Canadian values” with “First Skate.”
Why Do People Support Canadian Tire?
In recent years, the business has aggressively looked to the future of retail innovations, whereas Canadian Tire has focused on commemorating its rich heritage in marketing campaigns.
It introduced online pick-up kiosks in a few stores last fall, allowing consumers to place online orders and pick up their things whenever it’s convenient for them.
It also entered the fiercely contested home delivery market advantage in 2017 in an effort to take on American behemoths like Amazon and Walmart.
Customers may redeem and collect a digital version of the Canadian Tire Money program at Canadian Tire and its other banner businesses, including Sport Chek, Mark’s, and Atmosphere.
O’Brien believes the initiative, which has been in place for about a year, has been successful in giving the shop a method to get insightful information about what its customers want and don’t want.
For instance, the company now distributes about five million one-to-one offers online each week, even though some customers still prefer receiving printed advertisements in the mail, according to O’Brien.
The firm, which operates over 500 physical locations across Canada, also makes a point of maintaining uniformity among all of its establishments.